Blog
Strong Brand Identity Creates Customer Loyalty
Strong brand identity is associated with some of the most successful brands in the world. What exactly makes a strong brand identity is harder to quantify. Even more difficult to quantify is how exactly your brand identity and brand personality have an
5 Fundamental Ways to Help Your Small Business Grow
Talk to any small business owner and you’ll likely hear something along these lines: “Business is going well, but we’d love to get the word out even more.” Establishing and growing a small business is no easy task, and there are certainly
The Value of Gift Cards for Retailers
Gift cards are often associated with the holiday shopping season and for good reason. Gift cards and e-gift cards make perfect gifts for birthdays and gift-giving holidays such as Christmas. Yet the true benefits of gift cards for small businesses can be
What is Multi-Channel Commerce?
Commerce has evolved rapidly in recent years. While commerce has always been fluid, ever-changing beast, the advent of the internet and blazing fast personalized delivery systems have created an economy that thrives on multi-channel commerce. The amount of choices afforded to the
Accepting Payments as a NonProfit Organization
Nonprofit, also referred to as not-for-profit, organizations operate a little differently than traditional businesses. 501(c) organizations typically provide a service, are a charity, or may provide grants. Nonprofits also differ from traditional businesses when it comes to paying taxes and other operational
E-Commerce Payment Processing Security
E-Commerce has taken over the world — if not literally, pretty damn close to it. The estimated value of e-commerce sales around the globe will near $3.5 trillion dollars by the end of 2019. Those figures account for more than 13 percent
Credit and Debit Card Purchases by the Numbers
As anyone who has left the house in the past twenty years could probably tell you, credit card and debit card purchases are by far the most popular ways to pay for most goods and services. Even businesses with long traditions of
Square’s Price Increase in November 2019
Square is a large credit card processor in the United States which has come under fire in recent months and years for increasing prices, one-size-fits-all products, and customer service concerns. Many small business owners go with Square due to their far-reaching marketing
Affordable POS Systems for Small Businesses
More often referred to simply as POS Systems, point of sale systems are electronic devices which store, manage, and maintain key information such as sales records, buying trends, inventory reports, and more. POS Systems also accept and process electronic payments from debit
Is Swiping Chip Cards Putting Your Business at Risk?
Most of us have heard that chip cards are more secure. When it comes to processing credit cards and debit cards, chip cards have been the standard for many years. Chip cards, also referred to as Europay, Mastercard, and Visa (EMV) cards,
Separating Payment Processing Facts from Fiction
The vast majority of businesses today accept electronic payments. 100% of businesses must deal with payment processing in one form or another, whether that entails accepting credit cards, debit cards, EBT payments, or operating as a cash-only shop. Yet the amount of
Renting vs. Buying a POS System
Point of sale (POS) systems are more than just credit card processors. They are integral systems which include both hardware and software to process payments, track consumer behaviors, and even help to manage your inventory. POS equipment also comes with a wide
